Partnerships Between Decorators and Retailers Lead to Good Deals

Designer collections create professional looks at a fraction of the price.


There’s no doubt that home design is having a moment. People tune into HGTV by the millions. Inspiration websites like Pinterest and Houzz are wildly popular, and there’s a shelter magazine for every style under the sun. With all of these resources at your disposal, it’s natural to feel that a beautiful home is within easy reach.

Still, it’s a big leap from a pretty picture to your own lovely space. Hiring a decorator is an obvious solution, and it’s still the best one, provided your budget allows it. But there is an alternative, and it’s the next best thing to employing a professional: shopping from designer collaborations.

These partnerships between decorators and major retailers are a win-win for everyone involved. Besides obvious financial benefits, the designers enjoy additional publicity and a wider public reach. The stores gain a broader line and a great amount of street cred.

But it’s arguably the consumers that benefit most. These collaborations offer access and a taste of high style at a fraction of the usual price. Shoppers also get to take advantage of the benefits of buying from a large chain, namely ready availability, a reasonable return policy, and frequent sales and shipping deals.

With so many stores getting in on the action, there’s a collaboration to suit nearly any style. Those partial to bold pops of color will enjoy goods from The Novogratz. Its lines at Macy’s, Walmart, and CB2 cover everything from furniture to tableware. Traditionalists will love the refined and sophisticated stylings of Bunny Williams and Suzanne Kasler for Ballard Designs. Target’s feminine and glamorous upholstery from Tilton Fenwick is sure to please, too. On the other end of the style spectrum, Nate Berkus’ line, also from Target, is a model of low-key, masculine chic. And for darling, offbeat children’s decor, be sure to check out The Land of Nod’s partnership with Oh Joy!

Look at these partnerships as a welcome addition to your decorating arsenal. They’re an easy way to give your home that designer touch, even when a professional is out of reach.

Sarah Coombs is an interior designer in Alameda.